Proceeds from the sale of each bottle will be destined to fund Oxfam UK projects, an NGO which specialises in action programmes to increase access to safe drinking water in situations of drought, emergencies and conflict in disadvantaged countries.

Water has become the central theme in many development programmes, as its availability or lack thereof makes all the difference between a miserable existence or a dignified existence to millions of people.

Every bottle sold will help provide people in poor communities with clean safe drinking water.